Our Values

Social Impact

With every piece, we donate a share to help empower displaced underprivileged communities. We do this by supporting grassroots initiatives on the ground providing assistance, tools, and financial aid to refugee communities via our local partner @myhomelandwatanili. The brand has been giving back since its inception in 2016 reaching over 2300 refugees and 540 displaced families. At Usfuur, we deeply care about social change and making a positive impact. The brand aims to continue supporting its sustainable mission to reach many more local communities, focusing mainly on three main pillars: art and culture, education, and community-driven projects.

Our latest collaboration in partnership with Myhomeland Grassroots Initiative @myhomelandwatanili is the creation of our Patreon Creative & Educational Campaign whereby loyal members can benefit from an additional USFUUR gift. Learn more on how you can become a member here: www.patreon.com/USFUURxmyhomeland

Ethical and Fair Trade

At Usfuur, we aim to create timeless pieces to wear today and cherish forever. Each piece is designed with this thought process in mind, ensuring ethical and sustainable practices every step of the way while also supporting our local manufacturers and suppliers as well as our team and clients. They are at the heart of our business.

Focus on Environmental Care

At Usfuur, we believe in putting people and the environment at the heart of what we do, focusing on the three ps: people, purpose and planet.

Our jewelry is made of 18k gold which has a lifelong intrinsic value. Its ability to last forever, be repurposed and up cycled is what makes it unique.

Minimize Waste

We produce upon order. It takes us 7-10 days to make a piece once an order is placed. This allows us to create only what is demanded, minimizing waste and our carbon footprint.